StartupSmart Awards 2011

35. The Ad Network
Founders: Beth O’Brien, Ben Pullicin
Revenue: $600k
Started: 2008
Employees: 6
Industry: Media
Website: http://www.theadnetwork.com.au

The Ad Network was founded in 2008 by Beth O’Brien out of a passion for new media technology and the need for innovative marketing and business strategies.

Forming an impressive team, including her brother Ben Pullicin, O’Brien set out to carve a niche in the competitive world of real estate online advertising.

“We have built a business as a brother-and-sister team that competes every day with News Corp and Fairfax,” O’Brien says. Read more »

Is Your Website Making You Money?

Ryan O’Grady – Business2  – 7 July 2010

As a sales person regardless of whether you’re selling real estate or real estate websites, a pivotal point in your success is justifying to a client why the service, product or asset is worth the investment outlay. In real estate web development this can be a difficult task, especially if the client sees very little value in the web. However, this is now become a whole lot more easier thanks to a service offered by a company called The Ad Network. Read more »

Agents Offer Ads a Home Online

Simon Canning - The Australian – 31st August, 2009

ADVERTISERS will get direct access to the websites of the nation’s largest real estate agents for the first time in a deal that could see existing real estate sites left out of the loop.

Companies including LJ Hooker, Century 21, Laing and Simmons, First National and Richardson & Wrench have signed deals with the recently launched advertising sales company, The Ad Network, which will represent the sites to advertisers keen to reach consumers with a demonstrated interest in buying property.

Beth O’Brien, managing director of The Ad Network, claimed the sector could be worth as much as $10 million in coming years, with banks, insurers and carmakers all showing an interest in advertising directly on estate agents’ sites. Read more »