Real Estate Agent Network
Access a New Audience – Reach Australia’s Most Qualified Real Estate Audience
The Ad Network reaches Australia’s most qualified real estate audience. People who are more serious about buying property are more likely to transact with a real estate agent, which makes real estate agents critical to the property buying process.
Our real estate agent sites, including LJHooker, Raine & Horne, Century 21, First National, Richardson & Wrench, Laing+Simmons, and REMAX, reach buyers further down the property search funnel.
Make your media budgets work harder and engage an audience that is serious about buying property, which will lead to better home loan pre-approvals and a more quality home loan prospect.
Some other great reasons to use our real estate agent network:
- Our real estate agents sell more than $30 billion worth of real estate in Australia each year
- Consumers are increasingly going direct to real estate agent sites via Google
- Real Estate Agent sites are fresh and uncluttered media environments vs REA & Domain
- Reach a unique audience – approximately 35%* of people who visit an agent’s site do not visit realestate.com.au or domain.com.au in the same month
- Strategic consumer touch points at every stage of the online consumer real-estate cycle
- Tap into direct relationships between the agents and the buyers/consumers
- Avoid wastage – limiting media buys to one or two major sites can lead to campaigns with very high frequency
- Unprecedented targeted local and national reach
Reach Other Specialist Audiences
The Ad Network also represents key real estate industry sites, including Homehound, MyRpdata, Rpdata, Farm Buy, Rentfind, Seniors Housing Online, and Direct Connect, with new real estate sites joining every month.
With the above sites, you can reach a large pool of:
- Property buyers
- People researching property and home loans
- Investors and renters
- Small to medium businesses
- Rural audiences (both consumer and agribusiness)
- People moving home
- Tech savvy over 55 years old
- High-end, affluent audiences
All these audiences are lucrative as they often require all sorts of products and services, making them relevant for many different types of advertising verticals. These include banking and finance, telecommunications, agribusiness, motoring, travel services, products for the elderly, and Government.
Targeting Capabilities Across The Ad Network
We can user our sophisticated ad serving technology to target your ads in the following ways:
- Postcode/zip code
- Region
- City
- State
- IP Address
- Frequency Cap
- Day of week
- Home value
- Listing type
- Property type
- Buyers/sellers
- Real Estate professionals
For More Information
For more information on how The Ad Network can help meet your marketing objectives, please contact our National Sales Director, Ben Pullicin: ben.pullicin@theadnetwork.com.au.
*Nielsen Netview April 2010