Beth O’Brien – Managing Director

The Ad Network was founded in May 2008 by Beth O’Brien, formerly the Director of Business Development at Macquarie Network, Head of Business & Partner Development at ninemsn, Manager Optus Interactive TV, Optus Mobile and News Digital Media/News Ltd (formerly News Interactive). Beth was also a finalist in the Telstra Young Business Woman of the Year in 2002.

The Ad Network was born out of a passion for new media technology and the role of digital media in shaping the lives of consumers, which ultimately drives the need for innovative marketing and business strategies. Over the past 15 years, The Ad Networks Management team have worked with numerous blue chip clients, and gained extensive experience in the leaders of the global online media industry.

Ben Pullicin – National Sales Director

Ben Pullicin joined The Ad Network in February 2009 to run sales and traffic operations nationally. Ben formerly held a senior sales position with News Digital Media and managed advertising accounts including Commonwealth Bank and Vodafone. Ben has also worked with Starcom Mediavest Group where he worked in digital strategy across the Sony Group and Subaru accounts. Ben has excellent rich media technical experience and was a foundation team member of Media Mind (formerly Eyeblaster Inc) in Asia Pacific running the account management team. Ben also holds a Bachelor of Arts with Honors from Macquarie University Sydney.

If you are interested in understanding more about The Ad Network’s media opportunities, Ben can be contacted via email: ben.pullicin@theadnetwork.com.au.

Rowena Gupta – Client Services Director

In October 2009, Rowena Gupta (nee Sarich) joined The Ad Network as Client Services Director, bringing with her a wealth of experience from the media, marketing and advertising industries. For the past 10 years, Rowena has held various senior roles at organisations including Strategic Consulting with Fairfax Digital and AMP, The DDB Group (Online division – Tribal DDB and Rapp Collins Direct Marketing), Returnity (email marketing specialist) and News Digital Media (News Ltd’s online division).

As Client Services Director, Rowena’s role is to assist real estate partner websites in maximizing advertising revenue through various online assets. If you are in the Real Estate industry and are interested in having The Ad Network create or represent advertising opportunities on your website, Rowena can be contacted via email: rowena@theadnetwork.com.au.